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Exam details

Content: 40 multiple-choice questions and up to 5 non-scored questions
Time allotted to complete the exam: 70 minutes
Passing score: 65%
Registration fee: USD 75 plus applicable taxes as required per local law; JPY 10,000
Retake fee: Free
Prerequisite: None

The Salesforce Certified Marketing Foundations credential is for individuals who are interested in an entry-level marketing role within the Salesforce ecosystem. This certification highlights the knowledge, skills, and abilities of an individual new to Marketing Cloud Engagement and general marketing concepts.

The Salesforce Certified Marketing Foundations credential is an entry-level exam intended for individuals with up to 6 months experience with Salesforce Marketing Cloud Engagement. It’s designed to prepare Salesforce Trailblazers for a career in marketing by validating their foundational marketing knowledge, including what Marketing Cloud Engagement is and how it solves business needs based on Salesforce best practices.

The "MC-101 exam" refers to different professional certifications, most commonly either Meta's Certified Media Buying Professional exam, which tests managing and optimizing campaigns on Meta platforms like Facebook and Instagram, or the Salesforce Certified Marketing Cloud Engagement Foundations exam, which covers Salesforce's marketing platform. Details for either exam, including syllabus, format, and study materials, are available through their respective official certification websites.

For Meta Certified Media Buying Professional (MC-101)
Focus: Managing, buying, and optimizing advertising campaigns on Meta platforms (Facebook, Instagram, Messenger, Audience Network).

Key Areas:
Campaign setup and management.
Audience targeting and segmentation.
Ad delivery and optimization (bidding, placements).
Measurement and reporting (metrics, A/B testing).
Meta's advertising policies and compliance.
Ideal For: Digital marketers, media planners, performance marketers, and ad buyers.

For Salesforce Certified Marketing Cloud Engagement Foundations (MC-101)
Focus: Foundations of Salesforce Marketing Cloud Engagement.
Key Areas: Principles of marketing automation and customer engagement within the Salesforce ecosystem.
Ideal For: Professionals looking to demonstrate proficiency in the core functionalities of Salesforce Marketing Cloud.

To find more specific details for the MC-101 exam you're interested in:
Determine which MC-101 exam: you need (Meta or Salesforce, as these are the most common).
Visit the official certification website: for the relevant company (Meta or Salesforce) to find exam details, study guides, and practice materials.
Look for the specific exam code: (e.g., "MC-101") on their certification page to find the most accurate and up-to-date information.

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Sample Question and Answers

QUESTION 1
A marketing associate needs to create a criteria-based subset of an audience from another data extension without using structured query language (SQL).
Which data extension should the associate use?

A. Filtered Data Extension
B. Random Data Extension
C. Standard Data Extension

Answer: A

Explanation:
A Filtered Data Extension is the best choice when a marketing associate needs to create a criteriabased
subset of an audience from another data extension without using SQL. This type of data
extension allows users to apply specific criteria to an existing data extension to segment the
audience based on attributes or behaviors without the need for writing SQL queries. This is
particularly useful for marketers who may not have SQL skills but still need to perform targeted
segmentation. Salesforce Marketing Cloud provides a user-friendly interface for setting up these
filters, making it an efficient way to tailor communications to specific audience segments.

QUESTION 2
Northern Trail Outfitters created a new team to oversee its marketing strategy. They want a way to
categorize content by any criteria, marketing tactic, geography, and product line.
What should an associate recommend?

A. Enable content tags.
B. Create custom folder permissions.
C. Organize folders alphabetically.

Answer: A

Explanation:
Content tags in Salesforce Marketing Cloud are designed to categorize content by various criteria,
such as marketing tactics, geography, and product lines. Enabling and using content tags allows users
to apply descriptive labels to content within the Marketing Cloud, making it easier to organize,
search, and report on content. This feature supports a more structured and accessible content
management system, which is particularly useful for teams overseeing complex marketing strategies
with diverse content needs across different segments and regions.

QUESTION 3
A marketing associate needs to import a CSV file into a data extension.
Which delimiter should the associate select to correctly import this file type?

A. Tab
B. Pipe
C. Comma

Answer: C

Explanation:
For importing a CSV (Comma-Separated Values) file into a data extension, the most appropriate
delimiter is a comma. CSV files are structured with each data field separated by a comma, and each
record is on a new line. When importing such files into Salesforce Marketing Cloud, selecting a
comma as the delimiter ensures that the system correctly interprets the separation between
individual data fields, allowing for accurate data mapping and importation into the specified data extension.

QUESTION 4
A customer complains to Cloud Kicks (CK) that they missed the seasonal sale email alerts. The
customer is unsure if they unsubscribed themselves but has not received any emails from CK in the past 6 months.
Where should an associate view the status of the subscriber?

A. Synchronized Data Extensions in Contact Builder
B. All Subscribers in Email Studio
C. All Contacts in Contact Builder

Answer: B

Explanation:
The "All Subscribers" list in Email Studio is the centralized location within Salesforce Marketing Cloud
where the status of each subscriber is maintained. This list includes details such as the subscriber's
email address, status (Active, Unsubscribed, Bounced, etc.), and other relevant subscriber
information. If a customer complains about not receiving emails, checking their status in the "All
Subscribers" list can provide insights into whether they have unsubscribed or if there is another issue
affecting their receipt of communications.

QUESTION 5
According to GDPR principles, what is a company allowed to do after collecting personal data from a client?

A. Retain client information after the client requests termination of the relationship.
B. Contact the client in order to keep their personal data up to date.
C. Sell the information to other companies for marketing purposes.

Answer: B

Explanation:
Under GDPR principles, one of the key obligations for companies is to ensure that the personal data
they hold is accurate and up to date. Therefore, contacting the client to verify or update their
personal data is not only allowed but encouraged under GDPR. This aligns with the GDPR's accuracy
principle, which states that personal data should be accurate and, where necessary, kept up to date.
It is the responsibility of the data controller to take every reasonable step to ensure that personal
data that is inaccurate is either erased or rectified without delay.

QUESTION 6
The marketing team at Northern Trail Outfitters wants to include a subscriber's local weather
conditions in the subject line of their email campaigns. This information is stored in the data extension used for sending.
Which feature should an associate utilize?

A. Personalization Strings
B. Decision Splits
C. Filter Activity

Answer: A

Explanation:
Personalization strings in Salesforce Marketing Cloud are used to dynamically insert content, such as
subscriber-specific data, into emails. For including a subscriber's local weather conditions in the
subject line of email campaigns, personalization strings can be utilized to reference the relevant data
stored in the data extension used for sending the email. This allows each email subject line to be
customized with the specific weather conditions relevant to each subscriber, enhancing the
personalization and relevance of the campaign.

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